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What Is Google Analytics? How Does Google Analytics Work

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Hello, as you already know that I talk about in my previous article about digital marketing, today I talk about in my article about digital marketing tool which is called “Google Analytics” in this article I want to know about Google Analytics what is Google Analytics and how does Google Analytics work.

What Is Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring rogue.

Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app known as Google Analytics for Mobile Apps. Google Analytics can be blocked by browsers, browser extensions, firewalls and other means.

How Does Google Analytics Work

Google Analytics acquires user data from each website visitor through the use of page tags. A Java Script page tag is inserted into the code of each page. This tag runs in the web browser of each visitor, collecting data and sending it to one of Google’s data collection servers.

Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more.

The page tag functions as a web bug or web beacon to gather visitor information. However because it relies on cookies the system can’t collect data for users who have disabled them.

Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.

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