Marketing Automation is the tool of digital marketing as you already know that what is digital marketing I discuss in my previous article about digital marketing now I want to know all of you about Marketing Automation what is it and what are the uses of Marketing Automation. So keeping connected and know about Marketing Automation.
Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online such as email, social media, websites, etc and automate repetitive tasks.
Marketing departments consultants and part time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software which increases efficiency and reduces human error.
Originally focused on email marketing automation marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing. Marketing automation platforms are used as a hosted or web based solution and no software installation is required by a customer.
The Use Of Marketing Automation
The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high touch repetitive manual processes with automated solutions.
A marketing automation platform allows marketers to scale lead management activities such as coordinating and managing marketing campaigns both online and offline nurturing leads and scoring leads appropriately to determine if / when it is ready for sales to engage.
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